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Research indicates that 97 percent of calls from businesses to consumers go unanswered. This is due in large part to the lack of trust we have in a displayed calling name and number, unless the caller has previously been added to a consumer’s contact list (which is unlikely in the case of most businesses). However, the encouraging news here is that the phone network and device technology evolution has also afforded opportunities to the industry to bring comprehensive solutions to the market. These solutions can redefine the call experience and empower call recipients to make more informed decisions about answering calls, as well as restore trust in the caller identity information displayed. Although no silver bullet has yet to be defined, a comprehensive solution can include a combination of mitigation techniques.

Read the entire blog post here:  Beware the “Dirty Dozen”