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At Neustar, we believe there’s a better way to handle mobility, identity and security. We call it Smart ID and we think it has the power to revolutionize the mobile calling experience. The traditional Caller ID experience itself has changed little over the last 20 years: it consists of a name, a number, maybe a location, all of it limited to fifteen characters on the tiny display of a fixed phone. Smart ID is a next-generation Caller ID service designed for the multimedia capabilities of today’s smartphones. It can feature full names, images, websites/social media links, and even advertisements. Smart ID also leverages Neustar’s national number database (the industry’s largest) to authenticate and verify caller identities so smartphone owners can be confident that callers are who they claim to be.

Read the entire blog post here:  Neustar’s Smart ID Will Change How the Mobile Industry Sees Caller Identity